MAKE YOUR WEBSITE HIGH QUALITY WEBISTE
Google has been trying to focus on helping people find quality websites. This has been done through the recent “Panda” and the “Farmer” updates which have helped remove alot of poor quality websites.
The “Panda” update has improved rankings for a large number of high-quality websites. Below is a tip if you where one of the unlucky people who got pushed down the rankings instead of going forward.
My advice for webmasters and developers would be don’t concentrate too much on what you think Google wants. Try and concentrate on your user ability, you want that to be as simple and as friendly as possible. Some SEO companys will concentrate on SEO content rather than thinking about the users. As a result you will slowly get pushed back as Google is constantly releasing new updates and changes to how the search engine works. There is rumored to be about 500 individual updates this year alone 2011.
You will notice these little updates regularly if you are researching and watching Google closely. It is always changing the way it searches and displays peoples websites. One of the recent little updates for the UK was that they have removed displaying www. for organic results, instead there is just the website name and then .co.uk or .com
What is classed as a high-quality website?
Please see below a short list of questions you should be asking yourself. This is what Google will potentially be asking when searching your website. So keep this in mind and then visit your own website and ask yourself these questions. You should ask colleagues to answer these questions as well, you never know they may see something you haven’t.
(List taken from Google webmasters)
- Would you trust the information presented in this article?
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? (copyscape you own website to find out.)
- Would you be comfortable giving your credit card information to this site? (extremely important as you can lose thousands of sales if the answer is no)
- Does this article have spelling, stylistic, or factual errors? (Helpful tip you could contact the webmaster and let them know)
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? (Common mistake by Junior SEO and small newish SEO Companies)
- Does the article provide original content or information, original reporting, original research, or original analysis? (Article spinning does not work anymore so please don’t try it or use the software)
- Does the page provide substantial value when compared to other pages in search results?
- How much quality control is done on content?
- Does the article describe both sides of a story?
- Is the site a recognized authority on its topic?
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
- Was the article edited well, or does it appear sloppy or hastily produced?
- For a health related query, would you trust information from this site?
- Would you recognize this site as an authoritative source when mentioned by name?
- Does this article provide a complete or comprehensive description of the topic?
- Does this article contain insightful analysis or interesting information that is beyond obvious?
- Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
- Does this article have an excessive amount of ads that distract from or interfere with the main content?
- Would you expect to see this article in a printed magazine, encyclopedia or book?
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
- Are the pages produced with great care and attention to detail vs. less attention to detail?
- Would users complain when they see pages from this site?
The questions were taken from Google webmasters their original article can be found here.
Hope this has been of help to people looking into SEO and what work needs to be done. On-site Content is the most important part of SEO. But don’t let an SEO companys keyword spam your website, or it will loose quality.