Interview with Kelvin
This weeks interview is with Kelvin Newman. Kelvin has just passed 5 years working for sitevisibility and also organises Brighton seo, the free seo confernece which was originally a meeting held in a pub. Since then Brighton SEO has now reached over 500 attendees for the event.
Sitevisibility started in 2003 with just three people working there and now employs over 30 people. SiteVisibility is lead by a highly credible senior management team and is the 20th largest Search Marketing Agency in the UK.
Sitevisibility don’t use any middle men so clients speak directly to the people who are actually working on their projects. Check them out by heading over to their website and have a listen to their podcasts.
How did you get into SEO?
In my previous job working on magazines like Zoo I volunteered to write on their website, back then they would let anyone write for the website. I did it mainly to blag freebies off PR companies, but I quickly started reading up on blogging and came across SEO. I was commuting from Brighton to London everyday and discovered the dozens of SEO companies based in Brighton at precisely when the novelty of working of a lads mag started to wear off.
It fitted me perfectly a little bit of technical geekry, and a lot of creative thinking.
How has the industry changed, if any, since you started?
When I first started we were mostly selling to Managing Directors and Marketing Directors, we still sell to those people, but we’re dealing with lots more experienced in house teams who might have worked in search for years themselves. They’re looking for something very similar – results, but how you go about those projects can be quite different.
Have you had any notable Clients?
I’ve worked with some great brand names over the years, probably some of the best known are Hotels.com, uSwitch, RSPCA and Stannah but often the most successful campaigns for businesses in sectors you’ve never heard of, and that’s good news for me because that’s where the money and exciting projects are.
What’s the achievement you are most proud of and why?
Selling out over five hundred tickets for the last BrightonSEO in 26 minutes has got to be one of the highest moments, along with somehow duping people into voting me the number one SEO under 30 in the UK. I’ve also had the chance to interview Tim Ferriss and Seth Godin which was pretty amazing, but my proudest achievement is the fact the first client I ever really got stuck into five years ago is still a client now.
Do you have any Tips for young SEOers?
Never say no to an opportunity when it presents itself, don’t be afraid to do something a bit audacious and work out your strengths and weaknesses and concentrate on where you excel. Life’s too short to spend all your time to become average in everything. Do one thing excellently.
How has social media changed SEO and is it here to stay?
I think the biggest shame of the last few years is how people’s attention has gone from crafting great blog posts to constant tweets and Facebook status updates. That makes the process of link building in some-ways but easier in others.
Where do you think SEO is heading and why?
I’m a big believer that there will always be algorithms online and companies who need to market themselves via those algorithms. If we can keep a tab on those algos we’ll be well set.
Where would you like to be in 5 years?
I’ve achieved a lot thus far in my career, and pulled it off quickly. I hope that doesn’t slow down anytime soon.