INTERNET MARKETING FOR BEGINNERS
The internet has all kinds of buyers, sellers, marketers, specialists, etc. Your business has potential to grow when it targets the internet as it’s market. I just want to share with you three basic internet marketing tips which will help you engage your targeted market.
Potential customers require certain things from your business, such as information, pictures, history, reputation, and the list goes on. You have to get rid of any doubts your customer has about your business straight away or you will struggle.
Set up a blog.
This is easy to set up, although it may be a challenge to keep updating it. Most companies will try and tell you that it needs updating daily, however this takes up too much time and you can easily do it weekly or even monthly (Some company’s may wait even longer to update depending on your market niche).
A blog will keep you in touch with potential customers. By giving them the ability to comment and leave feedback about your company, products and/or services. This is great as it also gives you a chance to respond which you should always do, whether the comments are good or bad. A blog will also help improve your SEO. This will help to generate links to your site, improving your SERPS and making you rank higher for the keywords you use in your blog article entries.
So go make a blog of your own! I would recommend using wordpress, its free easy to set up and learn. Also you can integrate this into most websites, (CMS, Magento, flash, etc…)
Make sure your website design is well thought out and appropriate for your target market.
There are Millions of websites out there. Some look the same and share common features, but why are we talking about them? It’s simple, because these are well designed and proven to work. Your website should be laid out similar to the best ones in your market. People will respond to the familiar layout, but some originality in the design will help you stand out from the crowd. There design is helping them attract more customers and more customers mean more conversions. Google is always evolving and growing, we have seen Google instant being rolled out and Google preview as well. So there is as much importance for website design to be at its best, as ever.
You shouldn’t waste time or money designing a flashy site that customers are not going to be able to use. Simply look at your market area and find the successful ones. Keep their designs in mind because most importantly simplicity is your friend.
It must be clear and coherent, no one wants to wade through seven pages to find a contact number.
People must feel confident on a website, not bewildered, so the easier the website is to navigate the better.
Website is just the start
A lot of business owners stop their internet activity once they’ve created and established a company website. This is a bad idea as competitors will keep developing and enterprising building a stronger brand.
Creating a website on the internet is step one of the tough road to successful internet marketing. After you’ve created and established an online presence, you have to make sure to follow it up with other online/offline business features. Such as, a blog, Social network integration (Facebook and twitter is a good place to start), and SEO. If you are not sure what SEO is there are other blogs on this site offering an explanation. Alot of people also forget to advertise and market your online business offline. Promotion in the papers, tv, sponsor local events, radio or charity work are great options.
SEO, CMS management and Social Media management are just the start, this is a small portion of internet marketing available. It may become expensive promoting online, however the potential rewards are huge. Beware though, that like any other service, there are people willing to take advantage of people investing their money the internet.